E-Marketing
Type
Book
Authors
ISBN 10
8120345010
ISBN 13
9788120345010
Category
Unknown
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Publication Year
2017
Publisher
Description
This popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategic perspective.
New to this edition:
New chapter on engaging customers with social media.
Extensive discussion on buying social media ads; using individual targeting with widgets and engaging social network users with ads.
Extensive updation of the topic statistics about internet use and strategy effectiveness. - from Amzon
New to this edition:
New chapter on engaging customers with social media.
Extensive discussion on buying social media ads; using individual targeting with widgets and engaging social network users with ads.
Extensive updation of the topic statistics about internet use and strategy effectiveness. - from Amzon
Number of Copies
1
