Marketing Plans, Fifth Edition: How to prepare them, how to use them
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Type
Book
Authors
ISBN 10
0750656255
ISBN 13
9780750656252
Category
Unknown
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Publication Year
2002
Publisher
Pages
664
Tags
Description
Now in its 5th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new planning practices. Marketing Plans is designed as a total, user friendly learning resource. Careful use of layout and colour ensures the text has maximum clarity, and the list of learning features includes:* Key Concepts * Crucial Terms * Examples * Headlines * Marketing Insights * Case Studies * Exercises The book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text. An international marketing bestseller Practical step-by-step guide to marketing planning Thoroughly revised, with special attention paid to the latest developments in e-marketing, CRM and new planning practices - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 335 |
HF 5415.13 M369183 2002 |
1 | Yes |