Marketing Management (13th Edition)

Type

Book

Authors

Phil Kotler

Kevin Keller

ISBN 10

0136009980

ISBN 13

9780136009986

Tags

Management, Marketing

Description

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management. - from Amzon

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