Global Business Management: A Cross-Cultural Perspective (Innovative Business Textbooks)
Type
Book
Authors
ISBN 10
0754671127
ISBN 13
9780754671121
Category
Unknown
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Publication Year
2007
Publisher
Pages
327
Tags
Description
This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi's text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes. - from Amzon
Number of Copies
1
