Strategic Management and Business Policy (7th Edition)

Type

Book

Authors

Thomas L. Wheelen

J. David Hunger

ISBN 10

0201615436

ISBN 13

9780201615432

Tags

Management, Management Science, Systems & Planning, Strategy & Competition, Statistics, Entrepreneurship, Strategic Planning, Economics

Description

For courses in Strategic Management at the undergraduate senior level, or at the MBA introductory level.This comprehensive text provides an engaging look into new and traditional strategic management topics. Wheelen and Hunger's thorough coverage of topics helps students develop an understanding of the wide range of theories and research available in this field, from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. A wealth of real corporate cases helps students apply knowledge to real-world situations. - from Amzon

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