Advertising
Type
Book
Authors
ISBN 10
0324006616
ISBN 13
9780324006612
Category
Unknown
[ Browse Items ]
Publication Year
1999
Publisher
Pages
736
Tags
Description
Learn how advertisers and their clients prepare advertising and communications campaigns, and how they use Internet, new media, and Integrated Marketing Communications to deliver their advertising message in this lively, to-the-point advertising book filled with hundreds of current ads, Web links, and examples. - from Amzon
Number of Copies
1
