Electronic Commerce: From Vision to Fulfillment (3rd Edition)

Type

Book

Authors

Elias M. Awad

ISBN 10

0131735217

ISBN 13

9780131735217

Tags

E-Commerce, Web Marketing, Business & Finance

Description

This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction. - from Amzon

Number of Copies