International Business
Type
Book
Authors
ISBN 10
0030351790
ISBN 13
9780030351792
Category
Unknown
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Publication Year
2002
Publisher
Pages
704
Description
International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. - from Amzon
Number of Copies
1
